.At the launch of Astrid Andersen's brand-new line Stel, a discussion held outside on a pier, The Street's 2002 track "Turn the Page" was blasting out of the sound system. It was actually a star-aligned, symbolic instant, due to the fact that the London-trained professional is beginning a brand new phase in her style life, this time centering the work around herself.Andersen's a lot admired name menswear brand was concentrated, multicolored, and also streetwise. With Stel, she explained in a pre-show job interview, "I must sit pleasantly at the facility of it probably even more this time around because now it's a ladies's wear brand, as well as it is in fact much more concerning me and also my personal referrals." Stel likewise mirrors Andersen's evolution as an individual. After ceasing her pipe, the professional returned home to Jutland in the North of Denmark as well as had 2 youngsters. She is actually not the individual she was actually back then.Shifting gears in vogue is actually not easy to accomplish. Brands seem to be to tackle lifestyles of their own, and also it is actually simple to be pigeon-holed. Stel breaks with a number of fashion trend's formalities. The label will show in-season, so what is presented will definitely be actually readily available for purchase. Simultaneously, seasonality is lesser in the Stel equation than relevance. Collections will certainly be actually recognized through variety (01, 02, and 03 were actually received Copenhagen), the concept being actually that you may intermingle parts across "seasons" both in your wardrobe and on the marketing floor. Andersen finds no requirement for a garment to be deserted even if the schedule webpages turn. "The direct translation of stel is actually body," she mentioned, but it [recommends even more to] a foundational structure in a sort of commercial way it [also explains] a set of valuables-- when you refer to a tea set, you would name it a stel. For me, that was actually pretty an exciting beginning aspect in regards to the concept of generating both valuables, yet also one thing that is actually a new groundwork." Possessing versions present on scaffolding was actually fortuitous as it proposes numerous allegories. There is actually building and construction, which connects to building a brand new label, as well as the concept of assistance connects to her idea that clothes ought to work for you. Stel is, essentially, a kind of modular offering, however not one along with the angularity of something like Legos or even piled Mu00e6rsk delivery containers. Action, agency, and also permission become part of Andersen's program. "When I refer to the brand, I possess this tagline: tailoring that you can easily roller skate in, denim you can easily dance in, shirting you may travel in." Liberty, delight, activity.